My Jakarta: Paulus Panggabean, Hard Rock Cafe General Manager

My Jakarta: Paulus Panggabean, Hard Rock Cafe General Manager
by Zack Petersen

Hard Rock Cafe - Paulus Panggabean

Hard Rock Cafe - Paulus Panggabean


Paulus Panggabean lives the good life. He’s not exactly on vacation 24/7, but it’s close. As the general manager of Hard Rock, Paulus splits his time between Bali and Jakarta. He lives it up in two of the countries hottest spots, meeting the coolest people and listening to the best music—and he gets paid to do it.

The tattooed father of four sat down to quell our jealousy, talk about his favorite piece of Hard Rock nostalgia and let us in on the mystery surrounding the origin of the Hard Rock name.

Question: How many Hard Rock T-shirts do you have?
Paulus Panggabean: So many … I don’t even know. Hundreds.

Question: How did you land the job as general manager of Hard Rock?
Paulus Panggabean: I was working in Mulia Tower on Gatot Subroto and one day I read an advertisement that a Hard Rock was going to open here, and I love Hard Rock. Before that, I worked on a cruise ship and my roommate on the ship had worked at Hard Rock Singapore, so he told me the history of Hard Rock, everything about it. So when I went in for the interview, I impressed the GM from Singapore with how much I knew. I’d always dreamed of working at Hard Rock.

Question: Where and when did the first Hard Rock open?
Paulus Panggabean: In London, in Hyde Park, June 14, 1971. There are so many stories about Hard Rock and how it got the name. Two Americans living in London reckoned that the American food there at that time sucked, so they wanted to open a place that served good food and where the poor and the rich could hang out together, a place that treated everybody equally. Can you imagine that an ex-Rolls-Royce showroom serving greasy food across from Buckingham Palace became the most popular restaurant in London.

Questioner: And now they’re all over the world.
Paulus Panggabean: The Hard Rock logo is one of the 10 most recognized logos in the world. You know you have the Nike Swoosh, Coca-Cola and all that. The survey said that 85 percent of the people recognized the logo. Even if they weren’t sure exactly what it was, they recognized the logo.

Question: It must be rough flying from Jakarta to Bali all the time. People probably tell you every day how jealous they are of your job.
Paulus Panggabean: Yeah, it’s three weeks in Jakarta and one week in Bali. I’m blessed.

Question: What’s the difference between Hard Rock Bali and Hard Rock Jakarta?
Paulus Panggabean: The market is different in Bali; we get more tourists. Here it’s more regulars and repeat customers; we have more functions as well.

Question: How many tattoos do you have?
Paulus Panggabean: Actually I have 11 tattoos, but some of them are sleeves. I got my first tattoo when I was 22. There’s an Italian guy who comes to Bali every year. The next time he comes I’m going to get a Tibetan skull with flowers. I’ll have to do it in two sittings.

Question: What about the music that plays here at Hard Rock. Where does it come from? Do you guys make the playlist?
Paulus Panggabean: Every Hard Rock in the world is given the same playlist. We have this amazing machine called VDS, video data system, and it’s automatically downloading. It’s like a giant DVD player. Every night it automatically downloads or deletes videos. It just plays randomly. Some of the performances are really rare, they’re taken from Hard Rock live shows or other exclusive Hard Rock events.

Question: What is your favorite piece of nostalgia here?
Paulus Panggabean: I have a guitar from Steve Vai. I know him personally. He did a concert in Jakarta, he’s a cool guy. He used to play guitar for David Lee Roth, then he had a solo project and now he’s part of G3, he and Joe Satriani.

Question: You must get comments all the time on the rock memorabilia. What gets the most feedback?
Paulus Panggabean: They love the old stuff, you know, the legendary memorabilia. The young guys are amazed by the stuff from Jimi Hendrix and Kurt Cobain.

Question: When you’re not hanging out in Hard Rock, where do you go?
Paulus Panggabean: I love to go to Dragonfly and I like Blowfish.

Question: How often do you guys have concerts?
Paulus Panggabean: We have at least two concerts a month, but we have live music every night. We have a house band here.

Question: Do you ever get behind the bar and help out?
Paulus Panggabean: Yeah, if the restaurant gets really busy, I help out where I can. I used to be a bartender so it’s no problem.

Question: Where did the name Hard Rock come from?
Paulus Panggabean: There are so many theories about where the name came from. Hard rock was a popular form of music at the time. Another one is that it came from “The Flintstones,” because the cafe is called Bed Rock Cafe. And the third one is a parable. One of the Hard Rock founders [Isaac Tigrett] is a Sathya Sai Baba follower, and Sathya Sai Baba told Isaac everyone in the world is carrying one big boulder, but you chip away your problems and you have one tiny hard rock.

But I think the real story is that in 1970, before Hard Rock opened, The Doors put out an album and on the back cover there is a picture of the Morrison Hotel and underneath there is a door that says Hard Rock Cafe. That was a year before the opening.

Question: What is the next event you guys are hosting?
Paulus Panggabean: Here in Jakarta we have Dance Company on October 2, and on October 9 it’s Andra and The Backbone.

Jakarta Globe Reference

Also see:
Hard Rock To Storm The City

Hard Rock To Storm The City

Hard Rock To Storm The City
Swati Sharma
First Published : 09 Sep 2009 04:02:07 AM IST
Last Updated : 09 Sep 2009 09:23:07 AM IST

HYDERABAD: It’s not just a restaurant, it is a museum of rock culture, with authentic memorabilia from Rock ‘n’ Roll legends covering its walls.

After spreading the spirit of Rock ‘n’ Roll around the world since 1971, Hard Rock Cafe, a premium brand with Rock ‘n’ Roll sensibility at its core, is almost ready to rock the city this September. With guitars, racks of clothes, shelves of gold records — it was an incredible sight. ‘Love All, Serve All,’ the motto displayed at the entrance was adopted from Sathya Sai Baba.

David Holle, who started as a waiter in Hard Rock Cafe in New York, 25 years ago, is the person choosing the memorabilia for the location.

“Hard Rock Cafe has an acquisitions person, who goes to auctions in search of memorabilia. But often artists actually call the café and ask if they can sell or donate some of their collectibles”, says Holle. “We don’t sell memorabilia, but we do have Hard Rock signature retail store – the Rock Shop, which offers a line of authentic Hard Rock Cafe items, including Hard Rock’s famous Classic and City T-shirts, as well as highly collectible accessories and pins.”

“Hyderabad is an exciting and strategic city for us. The city has its culture and music and I am hopeful that Hard Rock will become the ultimate destination here. It is better known for its atmosphere than its food,” says Anibal Fernandez Lorden, director, Middle East, India, Africa franchise operations and development.

The walls are adorned with neat glass showcasing Madonna’s brown bret, Tina Turner’s black ankle boot, Keith Richards’ guitar, Elton John’s sunglasses and nearly 70 other such objects that are treat to a music lover’s eye. Michael Jackson’s black fedora hat is among the memorabilia.

The memorabilia being featured in Hard Rock includes some of the most valued and treasured pieces of Rock ‘n’ Roll history.

Hard Rock’s Memorabilia Collection has grown over the years through donations, auctions, and acquisitions from some of the world’s greatest musicians and artists.

Hard Rock strives to showcase this collection for music fans everywhere while preserving some of the most memorable moments of Rock ‘n’ Roll.

It is a brand that believes God is in the details and maintains high quality service at all times. It is not about coffee, it’s about music, finedining and entertainment.

The round bar and the inviting restaurant is a major entertainment place, with the popular retail shop on the first level, a must for all visitors.

Hard Rock International manages about 115 cafes – 65 of which are they own — across 41 countries.

Started by two Americans, Isaac Tigrett and Peter Morton, it opened the first café in London in the early 70s, celebrating the Rock ‘n’ Roll spirit. The Hard Rock Cafe is going to open at GVK One Mall.

Rock and Relics

  • Its memorabilia collection, which consists of more than 60,000 pieces that are rotated to different cafes, is considered as the world’s most comprehensive “visual history” of Rock ‘n’ Roll, and has prompted observers to describe the brand as a “cultural force.”
  • The birth of Hard Rock International’s memorabilia collection is itself a part of music history. The collection began when Eric Clapton, a regular customer at the original Hard Rock Cafe London, asked the staff if he could hang his guitar on the wall to mark his favourite bar stool as his spot.
  • Hard Rock also derives significant revenue as an accessory retailer.
  • Its merchandise, like T-shirts, lighters, shot glasses and music related products, is city-specific and has reached many markets across the world years before the brand actually set foot there.
  • With more than 130 outlets in 40 countries around the world, Hard Rock Cafe has become a global phenomenon. These treasures include a collection of classic guitars and other instruments, posters, costumes, music and lyric sheets, album art, platinum and gold LPs and photos.

Express Buzz Reference

Ten Fold Path to Divinity

Sathya Sai Baba Divinity

Sathya Sai Baba Divinity


Ten Fold Path to Divinity
Prescribed by Bhagavan Sri Sathya Sai Baba.

Sathya Sai Baba has proclaimed Ten Principles as guidance for spiritual and personal development. These are as follows:

1. Sathya Sai Baba: Love and serve the homeland; do not hate or hurt the homeland of others.

Have a sense of pride in your motherland. Just as your mother has given birth to you, so too the land has given birth to you. Whatever country you belong to, you should have a sense of patriotism. You should not indulge in criticizing other countries or people belonging to other nations. Having trust and faith in your own country, you won’t try to put down any other country. Never bring grief or sorrow to your country. To have pride in your own motherland is important.

2. Sathya Sai Baba: Honor every religion; each is a pathway to the one God.

Never have hatred toward any religion. Honor and respect all religions equally. Even as you are a citizen of your motherland but respect all countries, also respect all religions equally.

3. Sathya Sai Baba: Love all without distinction; know that mankind is a single community.

Develop a sense of the brotherhood of man. Look upon each person as your own brother or sister. There is only one caste, the caste of humanity. All of us belong to the human race, so everyone is equal. Therefore, love each one equally.

4. Sathya Sai Baba: Keep your home and its environs clean; it will ensure health and happiness for you and for society.

Keep your own house and its surroundings pure and clean. This hygiene will keep you healthy and benefit your worldly life.

5. Sathya Sai Baba: Do not throw coins when beggars stretch their hands for alms; help them to become self-reliant. Provide food and shelter, love and care, for the sick and aged.

Be discriminating when dispensing charity. In the name of charity or philanthropy, we tend to do injustice to one’s country. Charity does not mean that the land should be full of beggars. We can provide some support and means for the beggars, but provide food, clothing and other conveniences in such a way that you are not encouraging laziness and begging.

6. Sathya Sai Baba: Do not tempt others by offering bribes or demean yourself by accepting bribes.

Never give or take a bribe. Giving bribes, or accepting bribes, is contrary to the very name of the Sri Sathya Sai Organizations. Bear this in mind continuously.

7. Sathya Sai Baba: Do not develop jealousy, hatred or envy on any count.

We must seek ways to solve difficulties such as hatred, envy and jealousy. To curb this sense of envy and jealousy, we must develop a broader outlook. Do not differentiate on the basis of race, caste, creed, or country. Follow your cultural and religious customs in your own home, but do not attempt to impose them on society. Rather than this, love each person as your own brother or sister, not seeing him or her as belonging to another creed, religion, or country.

8. Sathya Sai Baba: Do not depend on others to serve your personal needs; become your own servant before proceeding to serve others.

Develop self-reliance. Members of the Sri Sathya Sai Organizations should do things by themselves; they should not depend on others. You may be very wealthy and have servants and assistants to help in a few tasks, but your own work you must do yourself. If you wish to be of service to society, serve yourself first. One who will not serve society has no right to belong to a Sri Sathya Sai Organization.

9. Sathya Sai Baba: Observe the laws of the state and be an exemplary citizen.

You should never go against the law of the land. We must follow the letter of the law. The members of the Sri Sathya Sai Organizations should follow the law in spirit also and be models for the government.

10. Sathya Sai Baba: Adore God, abhor sin.

You must love God and avoid sin. Love God incessantly.

Courtesy: Sai Devotees Worldnet – by Jyoti Bajaj

Love All Serve All

Sathya Sai Baba Love All Serve All

Sathya Sai Baba Love All Serve All


Love All Serve All
Selected quotes by Bhagavan Sri Sathya Sai Baba

Sathya Sai Baba: God is Love and can be won only through the cultivation and exercise of Love. He cannot be trapped by any trick; He yields Grace only when His commands are followed – command to love all, serve all. When you love and serve all, you are serving yourself most, yourself whom you love most! For God’s Grace envelops you then and you are strengthened beyond all previous experience. Let all days of living be a continuos offering of Love, as an oil lamp exhausts itself in illumining the surroundings. Bend the body, mend the senses and end the mind – that is the process of attaining the status of ‘children of immortality’, which the Upanishads have reserved for man.

God is the embodiment of sweetness. Attain Him by offering Him, who resides in all, the sweetness that He has dowered on you. Crush the cane in the mill of Seva, boil it in the cauldron of penitence; decolorize it of all sensual itch; offer the crystallized sugar of compassionate Love to Him.

Seva (service) brings out all that is great in man. It broadens the heart and widens ones vision. It fills one with joy. It promotes unity. It proclaims the truth of the spirit. It drives out all evil qualities in a man. It must be regarded as a great spiritual discipline. You are born to serve, not to dominate. Everyone in the world is a servant and not a master. All relationships – husband and wife, mother and child, the employer and employee – are based on mutual service. The world is progressing because of such mutual service. Seva should be done out of a sense of duty.

The body has been given to man for the performance of right action. Every person has to discharge his duties in life. It is a sin to ignore one’s duties. Perform you duties without regard to what others say or do. Engage yourself in service activity. Consider social service as service to God. To earn the Love of God, this is the easiest way. The best way to love God is to love all and serve all. Your entire life sanctified thereby.

Devotion consists in expressing love towards all. You cannot effect a change of heart by speeches. They often lead to confusion and conflict. Better than speeches is practice of love with faith in the divine. Follow the path of love and redeem your love.

Man knows that God is the very embodiment of love. Only through the cord of love can God be bound. But it is only when love is for love’s sake that this cord can bind God to man. If love is motivated by desire for worldly objects, God will be beyond our reach. You must become embodiments of love. If you are merely loving, your love will be confined to a few. Only when you become the embodiment of love can your love comprehend all. Only then you will realize that it is the same God who is the indweller in all beings.

We owe a debt of gratitude to the Divine who has not only endowed us with this precious human body but which also sustains it. We shall be able to enjoy these gifts of the Divine only if we discharge this debt to the Divine. How is this to be done? It is by rendering service to other bodies saturated with the same Divine, by doing righteous deeds and consecrating all actions in the service of the society. This debt to the Divine has to be discharged in full in this life itself or during many future lives. The earlier we repay this debt, the sooner we shall realize Divinity.

It is needless to search for God. Verily you are the Divine. Strive to realize this Truth. There is a simple and easy way. Have faith that every human being is an embodiment of the Divine. Love every one. Serve all. The best way to God is to LOVE ALL, SERVE ALL.

Refs: Sathya Sai Baba Divine Discourses: Jun 26, 1969 – Oct 10, 1983 – Mar 24, 1989 – Jun 21, 1989 – Jul 18, 1989 – Nov 20, 1990 -14 Jan 1995